ReframeClimate is a campaign created to spark dialogue about climate change. It has been installed at the 2015 Cop21 Climate Summit in Paris, France and the 2016 Look3 Festival of the Photograph in Charlottesville, Virginia. The campaign is a collaboration between Magnum Foundation, #Dysturb, Instagram, Yale University School of Forestry & Environmental Studies, and New York University’s Interactive Telecommunications Program (ITP). It features street-based, large (approximately 15 by 20 feet) wheat-pastings of black and white documentary images that are put on building facades. Each print includes an interactive SMS component and a community engagement component on Instagram. The campaign also features a website that recreates the Paris street-based experience in 3D.
|Role||Strategy, Design, Developer|
|Partners||Dysturb, Instagram, Twilio, Yale School of Forestry & Environmental Studies|
|Tools||Audio, SMS/Phone (Twilio API), Photography, Public Space, Web, Social Media|
|Press||Wall Street Journal, “Dysturb Protests at Paris Climate Talks”|
|Le Monde, “La COP21, versant artistique”|
|L’Oeil de la Photographie, “Dysturb x Magnum Foundation COP21”|
|Link||Instagram Campaign Hashtag|
|“Dysturb on Instagram”|
I was integral in creating the #ReframeClimate brand and campaign voice. I proposed and built the interactive component of the project, including the SMS application and the front end of the 3D web experience, working alongside partners from Instagram, Twilio and ITP students and research residents.
The SMS application allows people on the street to text to a number and receive an immediate callback with an audio message from the photographer giving more context to the photo. It then sends a custom followup message that sends users to Instagram to see a video of the photographer and join the conversation on social media. I built the application using Python/Django and the Twilio messaging API. The application includes a content management system for any project member to be able to update the SMS messages easily. (Learn more about the 3D component here.)
In June 2016 we brought the installation to Charlottesville, Virginia, for the Look3 Festival of the Photograph.
We put additional emphasis on the Instagram component to engage online audiences in addition to street-based.
Incredible project by #DYSTURB sharing the stories of people effected by #climatechange all over the streets of paris. Each one has a number you can text to hear the story that goes with it. Here is a man who is one of 87,000 people in a Rio Branco, Brazil effected by flooding this February and March. #COP21 #artactivism #reframeclimate