reframe3

#ReframeClimate Interactive Installation

ReframeClimate is a campaign created to spark dialogue about climate change. It has been installed at the 2015 Cop21 Climate Summit in Paris, France and the 2016 Look3 Festival of the Photograph in Charlottesville, Virginia. The campaign is a collaboration between Magnum Foundation, #Dysturb, Instagram, Yale University School of Forestry & Environmental Studies, and New York University’s Interactive Telecommunications Program (ITP). It features street-based, large (approximately 15 by 20 feet) wheat-pastings of black and white documentary images that are put on building facades. Each print includes an interactive SMS component and a community engagement component on Instagram. The campaign also features a website that recreates the Paris street-based experience in 3D.

Role Strategy, Design, Developer
Client Magnum Foundation
Partners Dysturb, Instagram, Twilio, Yale School of Forestry & Environmental Studies
Tools Audio, SMS/Phone (Twilio API), Photography, Public Space, Web, Social Media
Press Wall Street Journal, “Dysturb Protests at Paris Climate Talks”
Le Monde, “La COP21, versant artistique”
L’Oeil de la Photographie, “Dysturb x Magnum Foundation COP21”
Link Instagram Campaign Hashtag
“Dysturb on Instagram”

I was integral in creating the #ReframeClimate brand and campaign voice. I proposed and built the interactive component of the project, including the SMS application and the front end of the 3D web experience, working alongside partners from Instagram, Twilio and ITP students and research residents.

Images selected by Magnum Foundation were pasted in Paris with a text-message prompt to learn more about the photo. All messaging was in French.
In fall 2015, images selected by Magnum Foundation and Dysturb were pasted on buildings in Paris during COP21 with a text-message prompt to learn more about the photo. All messaging was in French.

The SMS application allows people on the street to text to a number and receive an immediate callback with an audio message from the photographer giving more context to the photo. It then sends a custom followup message that sends users to Instagram to see a video of the photographer and join the conversation on social media. I built the application using Python/Django and the Twilio messaging API. The application includes a content management system for any project member to be able to update the SMS messages easily. (Learn more about the 3D component here.)

Photos were also posted to social media with a US phone number and English messaging.
Photos were also posted to social media with a US phone number and English messaging.

A video posted by Dysturb (@dysturb) on


In June 2016 we brought the installation to Charlottesville, Virginia, for the Look3 Festival of the Photograph.

A video posted by Dysturb (@dysturb) on


We put additional emphasis on the Instagram component to engage online audiences in addition to street-based.

A photo posted by Dysturb (@dysturb) on

A photo posted by Dysturb (@dysturb) on

The Magnum Photos series featuring the #Environment explores #climatechange in two events for #COP21 in #Paris. ‘We Are…

Posted by Magnum Photos on Thursday, December 3, 2015